Ostara Collection is a Melbourne-based fashion label known for its limited edition prints and bold lounge and resort wear. Founded by Sonya Diuko, a seasoned designer and illustrator with over a decade of experience in Melbourne, Australia, the brand is a reflection of her passion for designing unique prints and patterns.
The concept behind Ostara took shape in 2017 as Sonya searched for comfortable yet stylish loungewear. She wanted clothing that could be cute without being overly childish and could make her feel sexy while maintaining a modest look. This desire led her to realize a gap in the market for versatile, at-home attire that could seamlessly transition to casual outings.
Ostara initially started with loungewear and has since evolved into a lifestyle brand, offering exclusive, statement-making pieces for lounging, resort vacations, and soon, occasion wear. Each collection is a product of Sonya's creative vision, drawing inspiration from nature, water, and her personal experiences and emotions. Travel, the ocean, and exploring new places have always been sources of inspiration for her, and she believes that fashion and wearing prints are powerful forms of self-expression.
One of Ostara's notable features is its commitment to giving back. Through a partnership with Wateraid, the brand donates one dollar from every online order to support global initiatives aimed at improving access to clean water. Sonya believes that you don't need to be a millionaire to make a positive impact, and this ethos is woven into the brand's values.